Freycinet, Bicheno, and the Bay of Fires — Tasmania's dramatic east coast, with oyster farms, boutique stays, and pristine beaches.
Tasmania's east coast unfolds as a study in geological drama and agricultural pragmatism, where the granite domes of Freycinet Peninsula rise from waters that shift from turquoise to deep navy depending on the light. This is not the island's rugged west or its cultivated south, but something more contained — a coastline where small towns like Bicheno and Swansea maintain their fishing rhythms while accommodating visitors who come for the walking tracks and the oysters. The Bay of Fires stretches north from St Helens, its orange-lichened rocks giving the coastline its name and its character: dramatic enough to photograph, accessible enough to camp beside. The region's accommodation reflects this balance between wilderness and refinement. Saffire Freycinet occupies a ridge overlooking Great Oyster Bay, its low-profile architecture deliberately understated against the peninsula's pink granite peaks. Further inland, Freycinet Peninsula Farm Stay operates from working farmland where guests stay in converted shearing quarters, waking to the sound of sheep rather than waves. Thalia Haven, positioned near Coles Bay, takes a different approach — contemporary design that frames the landscape rather than competing with it. These properties signal a region confident enough in its natural assets to let them speak without embellishment, yet sophisticated in understanding that comfort and place-connection can coexist. Summer brings the crowds, particularly to the Wineglass Bay lookout and the beaches around Coles Bay, when booking anything decent requires months of foresight.
Gala Estate
East Coast, TAS
Boutique family-run winery in Cranbrook producing award-winning Pinot Noir, Chardonnay and Syrah. Tasmania's three-time consecutive Pinot Producer of the Year, with a cellar door tasting room open daily.
Mayfield Estate
Little Swanport, TAS
Located on the Tasman Highway in Little Swanport, this boutique winery specializes in small-batch, cool-climate Tasmanian wines. With a 4.9/5 Google rating, visitors can explore their wine selection at the cellar door while enjoying the vineyard setting.
Bicheno Beer Co.
Bicheno, TAS
A micro-brewery on Tasmania's stunning East Coast crafting handcrafted beers inspired by Bicheno's iconic people and places. Their taproom on Burgess Street offers fun, innovative brews like Little Lenny's Golden Lager and the acclaimed Waubs Harbour Barrel Aged Imperial Stout, with ocean views creating the perfect backdrop for memorable moments.
Bicheno Brewing
Bicheno, TAS
This award-winning microbrewery crafts worldly beers in Tasmania, with an impressive collection of gold and silver medals from recent Australian beer awards. Visitors can relax and watch the brewing process through open-to-view brewery stills while enjoying their acclaimed Launch Lager, Cold IPA, and other specialty brews.
Boomer Creek Vineyard & Cellar Door
Little Swanport, TAS
A third-generation family farm along Tasmania's Great Eastern Drive, combining boutique winemaking with sheep, cattle and olive farming. This small vineyard produces Pinot Noir, Syrah, Malbec Merlot blends and Pinot Gris, taking its name from the large male kangaroos that roam the property.
Craigie Knowe Vineyard & Flora's Restaurant
Cranbrook, TAS
Family-owned winery on Tasmania's east coast featuring handcrafted pinot noir, riesling, cabernet, pinot gris and chardonnay at their rustic cellar door within the region's oldest vineyard. Flora's Restaurant serves lunch daily with Saturday dinner service, plus dog-friendly tastings and camping for self-contained travelers.
Devil's Corner Cellar Door
Apslawn, TAS
Located on Tasmania's East Coast with iconic sea and mountain views, this winery crafts premium Pinot Noir, Syrah, and cool-climate whites from Tasmanian fruit. Open daily 10am-5pm for tastings, featuring the atmospheric underground Devil's Den cellar and Devil's Corner Kitchen serving pizzas and pasta.
Devils Corner
East Coast, TAS
Located on Tasmania's East Coast, this acclaimed winery offers stunning sea and mountain views alongside a curated range of Pinot Noir, Syrah and cool-climate whites. The cellar door and kitchen operate daily, providing tastings and dining experiences in a distinctive coastal setting.
Freycinet Vineyard
East Coast, TAS
Established in 1978, this pioneering East Coast winery commands spectacular views toward Marion Bay and Maria Island. Known for acclaimed Pinot Noir and a diverse range of wines including Riesling and Sauvignon Blanc.
Iron House Brewery
East Coast, TAS
Oceanside brewery, distillery and vineyard on Tasmania's East Coast producing craft beers, single malt whisky and wines. Cellar door and accommodation available.
Malting Lagoon Brewing (sorry no cellar door)
Coles Bay, TAS
Born from Mark's out-of-control home brewing, this local craft brewery creates Old World-inspired beers using pristine East Coast Tasmanian rainwater. Find their popular Creamy Irish Ale and bold Steep Descent DIPA on tap at select Coles Bay venues and festivals - no packaging, just fresh beer straight from the source.
Milton Vineyard
East Coast, TAS
Established on a historic 1826 wool farm in Tasmania's Swansea, this winery specializes in cool-climate wines including award-winning Pinot Noir. The on-site restaurant is called A Tale among the Vines.
Spring Vale Wines
East Coast, TAS
Fifth-generation family winery on Tasmania's Freycinet Coast producing award-winning cool-climate wines. Open Wednesday to Sunday for cellar door tastings and sales, with an on-site apéro bistro.
The Farm Shed: East Coast Wine Centre
Bicheno, TAS
A place to discover and enjoy the beautiful wines of Tasmania's East Coast, alongside gin, whisky, craft beer, food and art. Open daily from 10am-5pm, this wine centre showcases the region's finest beverages in a welcoming setting that combines tastings with local culture.
Waubs Harbour Distillery
East Coast, TAS
Family-owned distillery in Bicheno producing small-batch maritime single malt whisky matured metres from the ocean. Known for distinctive expressions including Waubs Original, Port Storm, and Founder's Reserve, with tours and tastings available.
Wineglass Bay Brewing
East Coast, TAS
Brewery located at Freycinet Vineyard in Bicheno offering wine and beer tastings with views across Wineglass Bay and the surrounding granite peaks of Freycinet National Park.
Coles Bay Coastal Shack
Coles Bay, TAS
A lovingly restored 1950s fibro beach shack perched on the granite headland at Coles Bay, with uninterrupted views to the Hazards and Freycinet Peninsula. Retro furnishings, a record player stacked with vinyl, and a hammock on the deck capture the essence of old-school Tasmanian holidays. Walk the Wineglass Bay track from the front gate. nightly rates from $190 to $310; accommodating up to 4 guests across 2 bedrooms; amenities include wifi, kitchen, parking, bbq; ideal for couples and small families and beach lovers.
Freycinet Bay Pavilion
Coles Bay, TAS
An exclusive coastal pavilion overlooking the pink granite peaks of the Hazards and the turquoise waters of Great Oyster Bay at Coles Bay. Each suite features a deep soaking tub positioned by the window for sunset bathing with panoramic views. The chef table dinner showcases Tasmanian oysters, wallaby, and seasonal native ingredients. nightly rates from $480 to $780; accommodating up to 2 guests across 1 bedroom; amenities include wifi, spa, breakfast, air_con; ideal for couples and beach lovers.
Freycinet Peninsula Farm Stay
East Coast Tasmania, TAS
A working oyster and berry farm on the sheltered western shore of the Freycinet Peninsula. Guests can shuck their own oysters, pick seasonal berries, and kayak the calm waters of Great Oyster Bay with views to the Hazards. Located in the East Coast Tasmania region of Tasmania; nightly rates from $190 to $330; accommodating up to 6 guests across 3 bedrooms; amenities include wifi, parking, kitchen, bbq; ideal for families and small groups and those wanting an authentic rural experience and beach lovers.
Saffire Freycinet
East Coast Tasmania, TAS
An award-winning luxury lodge on Tasmanias east coast overlooking the Hazards mountains and Great Oyster Bay. Suites are cocooned in organic curves of timber and glass. nightly rates from $900 to $2200; accommodating up to 2 guests across 1 bedroom; amenities include spa, pool, restaurant, wifi; ideal for couples and beach lovers.
Thalia Haven
East Coast Tasmania, TAS
Three self-contained stone and timber retreats on a private bay on Tasmanias east coast. Complete seclusion with nothing between you and the Tasman Sea. nightly rates from $280 to $480; accommodating up to 4 guests across 2 bedrooms; amenities include kitchen, fireplace, bbq, kayaks; ideal for couples and small families and beach lovers.
Cape Tourville Lookout
East Coast, TAS
A dramatic coastal lookout on the Freycinet Peninsula with views over the Tasman Sea, Wineglass Bay, and the rugged granite coastline.
Freycinet National Park
East Coast Tasmania, TAS
Home to the famous Wineglass Bay, consistently ranked among the worlds most beautiful beaches, Freycinet features pink granite peaks known as the Hazards, secluded white sand beaches, and coastal heathlands. The park offers walks from the quick Wineglass Bay lookout to the multi-day Freycinet Peninsula Circuit.
Wineglass Bay Lookout
Freycinet, TAS
One of the most photographed views in Tasmania looking down over the perfect curve of Wineglass Bay from the saddle between Mt Amos and Mt Mayson in Freycinet National Park. The white sand beach and turquoise water create a striking contrast against the pink granite peaks. The climb to the lookout is steep but well-maintained with stone steps. Those with more energy can continue down to the beach adding another hour each way.